I’m sorry I’ve neglected to write…

Broken Connection I’ve had a gmail account since as long as there have been gmail accounts. I remember waiting eagerly for an invite and asking around on the pre-facebook and pre-reddit internet for a hook up to this crazy new email service.   When I finally got my invite I picked the name I always do – muddylemon. Of course, that’s not the most professional looking name, so I used one of my first invites to invite myself to create lckidwell@.   After a couple [...]

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I wrote my wife an app for Christmas

Heart Icon made with Pikazo

I wrote my wife an app for Christmas.

I got the idea mid-panic attack in the middle of a crowded mall a couple of days before the holiday. I had wandered around in a daze, trying to figure out what I could get her that said exactly the right thing. That thing was “I got you this because I love you (and I thought you might like it (but feel free to return it (because I have no idea what [...]

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Don’t Waste Your Thank You Page

Choose Your Target

When is a visitor to your website “converted?” For most websites and analytics programs, the answer is the confirmation page. You may have also heard this page called the Thank You Page or Receipt Page or something else entirely. The fact that it has so many names makes it clear to me that there hasn’t been a lot of attention paid to this point in the conversion funnel.

Whatever you call it the most obvious thing to put on a page like [...]

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Think Like A Business And Raise Your Rates

whiteboard work

“For those who think business exists to make a profit…think again. Business makes a profit to exist.” Ray Anderson, founder of Interface.

I ran a small web dev shop that failed because I didn’t understand how much I should have been charging my clients. I started my business with a lot of assumptions that proved to be dead wrong. I was young and had a lot to learn.

If you want to have a successful business you have to learn to be [...]

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How To Build High-Converting Landing Page Forms

Be nice to your visitors

Many landing pages, especially those designed to collect leads, will use a form as the primary call to action. In this guide, you will learn how to optimize your form to maximize your conversion rate without sacrificing your lead quality.

Forms do a lot of jobs on landing pages. Jobs like:

Asking for contact information Qualifying a lead Segmenting leads to different sales funnels Initiating a purchase Subscribing to a newsletter Downloading a white paper or free trial

All of those specific jobs are implementations of every landing page’s one [...]

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