Don’t Waste Your Thank You Page

Choose Your Target

When is a visitor to your website “converted?” For most websites and analytics programs, the answer is the confirmation page. You may have also heard this page called the Thank You Page or Receipt Page or something else entirely. The fact that it has so many names makes it clear to me that there hasn’t been a lot of attention paid to this point in the conversion funnel.

Whatever you call it the most obvious thing to put on a page like [...]

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Think Like A Business And Raise Your Rates

whiteboard work

“For those who think business exists to make a profit…think again. Business makes a profit to exist.” Ray Anderson, founder of Interface.

I ran a small web dev shop that failed because I didn’t understand how much I should have been charging my clients. I started my business with a lot of assumptions that proved to be dead wrong. I was young and had a lot to learn.

If you want to have a successful business you have to learn to be [...]

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How To Build High-Converting Landing Page Forms

Be nice to your visitors

Many landing pages, especially those designed to collect leads, will use a form as the primary call to action. In this guide, you will learn how to optimize your form to maximize your conversion rate without sacrificing your lead quality.

Forms do a lot of jobs on landing pages. Jobs like:

Asking for contact information Qualifying a lead Segmenting leads to different sales funnels Initiating a purchase Subscribing to a newsletter Downloading a white paper or free trial

All of those specific jobs are implementations of every landing page’s one [...]

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more angst in wowsville

I had really hoped that things would fall in place and the mild flirtation we shared would eventually allow

me to kiss you

but instead you went back to your room and i paused, only for a second and saw myself in third person as a movie star in some passionate melodramatic nineteenforties black and white tv-dinner special

I walked back slowly fantasizing about how I’d call you Doll and you’d be quite a dish and I’d smoke a cigarette in every scene

and when I kissed you you’d throw your leg up

– Lance, circa 1996

Credits How To Kiss from [...]

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Introduction to A/B Testing for Landing Pages

Catlight

Everyone loves the story about how a scrappy upstart changed the color of a button on its landing page and suddenly increased its conversion rate by 200%. Stories like that make for a great headlines. They also often spawn copycats naïvely trying to replicate that anomaly in completely different contexts.

Do you remember when Dustin Curtis ran an experiment trying different way of wording a link to his twitter account? He noted that writing “You should follow me on twitter” had a greater [...]

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