Archive for April 2012
more angst in wowsville
I had really hoped that things would fall in place and the mild flirtation we shared would eventually allow
me to kiss you
but instead you went back to your room and i paused, only for a second and saw myself in third person as a movie star in some passionate melodramatic nineteenforties black and white tv-dinner special
I walked back slowly fantasizing about how I’d call you Doll and you’d be quite a dish and I’d smoke a cigarette in every scene
and when I kissed you you’d throw your leg up
— Lance, circa 1996
Credits How To Kiss from [...]
Introduction to A/B Testing for Landing Pages
Everyone loves the story about how a scrappy upstart changed the color of a button on its landing page and suddenly increased its conversion rate by 200%. Stories like that make for a great headlines. They also often spawn copycats naïvely trying to replicate that anomaly in completely different contexts.
Do you remember when Dustin Curtis ran an experiment trying different way of wording a link to his twitter account? He noted that writing “You should follow me on twitter” had a greater [...]
Domain Name Key Party
Everyone – well, everyone in my social circles, has a stash of great domain names that were bought in a moment of inspiration and are renewed annually in a pitiful sacrifice to the God of good intentions.
It’s high time to give someone else a crack at it, and what better way than to transfer it off to a good home?
I mean you could just let it expire. Maybe there’s a budding entrepreneur out there looking for that exact domain!
However, you and [...]