Archive for May 2012
Many landing pages, especially those designed to collect leads, will use a form as the primary call to action. In this guide, you will learn how to optimize your form to maximize your conversion rate without sacrificing your lead quality.
Forms do a lot of jobs on landing pages. Jobs like:Asking for contact information Qualifying a lead Segmenting leads to different sales funnels Initiating a purchase Subscribing to a newsletter Downloading a white paper or free trial
All of those specific jobs are implementations of every landing page’s one [...]