Archive for May 2012

Many landing pages, especially those designed to collect leads, will use a form as the primary call to action. In this guide, you will learn how to optimize your form to maximize your conversion rate without sacrificing your lead quality.

Forms do a lot of jobs on landing pages. Jobs like:

Asking for contact information Qualifying a lead Segmenting leads to different sales funnels Initiating a purchase Subscribing to a newsletter Downloading a white paper or free trial

All of those specific jobs are implementations of every landing page’s one [...]

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