muddylemon

Category: How To Build Great Landing Pages

Don’t Waste Your Thank You Page

When is a visitor to your website “converted?” For most websites and analytics programs, the answer is the confirmation page. You may have also heard this page called the┬áThank You Page or Receipt Page or something else entirely. The fact that it has so many names makes it clear to me that there hasn’t been […]

How To Build High-Converting Landing Page Forms

Be nice to your visitors

Many landing pages, especially those designed to collect leads, will use a form as the primary call to action. In this guide, you will learn how to optimize your form to maximize your conversion rate without sacrificing your lead quality. Forms do a lot of jobs on landing pages. Jobs like: Asking for contact information […]

Introduction to A/B Testing for Landing Pages

Catlight

Everyone loves the story about how a scrappy upstart changed the color of a button on its landing page and suddenly increased its conversion rate by 200%. Stories like that make for a great headlines. They also often spawn copycats na├»vely trying to replicate that anomaly in completely different contexts. Do you remember when Dustin […]

Creating Effective Landing Pages

Dude holding sales thingys

Imagine you walked into a car dealership to look at a brand new Hyundai. You’ve wondered if they have the leg room you need. You approach a sales rep and ask if the Hyundai Sonatas have adequate leg room for a big galoot like yourself. The salesperson nods and says that they are surprisingly roomy […]

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