How To Build Great Landing Pages

This series is an in-depth look into design, testing and optimizing landing pages. Lance Kidwell, a web developer who has specialized in developing effective landing pages for lead generation and e-commerce, writes about the challenges and best practices of designing and deploying profitable landing pages that will put you at the forefront of the digital marketplace.

Don’t Waste Your Thank You Page

How To Build Great Landing Pages

When is a visitor to your website “converted?” For most websites and analytics...
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How To Build High-Converting Landing Page Forms

How To Build Great Landing Pages

Many landing pages, especially those designed to collect leads, will use a form as the primary call to action. In this guide, you will...
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Introduction to A/B Testing for Landing Pages

How To Build Great Landing Pages

Everyone loves the story about how a scrappy upstart changed the color of a button on its landing page and suddenly increased its...
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Creating Effective Landing Pages

How To Build Great Landing Pages

Imagine you walked into a car dealership to look at a brand new Hyundai. You’ve wondered if...
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