Archive for April 9th, 2012

Introduction to A/B Testing for Landing Pages

Catlight

Everyone loves the story about how a scrappy upstart changed the color of a button on its landing page and suddenly increased its conversion rate by 200%. Stories like that make for a great headlines. They also often spawn copycats naïvely trying to replicate that anomaly in completely different contexts.

Do you remember when Dustin Curtis ran an experiment trying different way of wording a link to his twitter account? He noted that writing “You should follow me on twitter” had a greater [...]

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