muddylemon

Day: April 9, 2012

Introduction to A/B Testing for Landing Pages

Catlight

Everyone loves the story about how a scrappy upstart changed the color of a button on its landing page and suddenly increased its conversion rate by 200%. Stories like that make for a great headlines. They also often spawn copycats na├»vely trying to replicate that anomaly in completely different contexts. Do you remember when Dustin […]

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