Archive for March 9th, 2012

Creating Effective Landing Pages

Dude holding sales thingys

Imagine you walked into a car dealership to look at a brand new Hyundai. You’ve wondered if they have the leg room you need. You approach a sales rep and ask if the Hyundai Sonatas have adequate leg room for a big galoot like yourself. The salesperson nods and says that they are surprisingly roomy and then shrugs and walks away.

I imagine you’d feel a bit confused. Our image of car salespeople is that of the consummate closer. In fact, [...]

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