Archive for May 3rd, 2011

Pavlovian CTR Optimization

I found myself inadvertently mousing over to the red swoop in this ad every time I saw it today.

I realized that my brain was catching the bit of red in the thin band of blue with white letters and impulsively moving the mouse over to click it.

I don’t know if the designer of this ad did this on purpose, but it seems to stimulate a pavlovian click response. The little rush of reward juice I get when we see that [...]

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