more angst in wowsville

I had really hoped that things would fall in place and the mild flirtation we shared would eventually allow

me to kiss you

but instead you went back to your room and i paused, only for a second and saw myself in third person as a movie star in some passionate melodramatic nineteenforties black and white tv-dinner special

I walked back slowly fantasizing about how I’d call you Doll and you’d be quite a dish and I’d smoke a cigarette in every scene

and when I kissed you you’d throw your leg up

— Lance, circa 1996

Credits How To Kiss from [...]

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Introduction to A/B Testing for Landing Pages

Catlight

Everyone loves the story about how a scrappy upstart changed the color of a button on its landing page and suddenly increased its conversion rate by 200%. Stories like that make for a great headlines. They also often spawn copycats naïvely trying to replicate that anomaly in completely different contexts.

Do you remember when Dustin Curtis ran an experiment trying different way of wording a link to his twitter account? He noted that writing “You should follow me on twitter” had a greater [...]

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Domain Name Key Party

Key stamps

Everyone – well, everyone in my social circles, has a stash of great domain names that were bought in a moment of inspiration and are renewed annually in a pitiful sacrifice to the God of good intentions.

It’s high time to give someone else a crack at it, and what better way than to transfer it off to a good home?

I mean you could just let it expire. Maybe there’s a budding entrepreneur out there looking for that exact domain!

However, you and [...]

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Creating Effective Landing Pages

Dude holding sales thingys

Imagine you walked into a car dealership to look at a brand new Hyundai. You’ve wondered if they have the leg room you need. You approach a sales rep and ask if the Hyundai Sonatas have adequate leg room for a big galoot like yourself. The salesperson nods and says that they are surprisingly roomy and then shrugs and walks away.

I imagine you’d feel a bit confused. Our image of car salespeople is that of the consummate closer. In fact, [...]

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PHP Confessions

What was in my bag by evil erin

Last night on twitter I started this series based on the hashtag #PHPConfessions

I’ve never gotten the order of arguments right for str_replace without checking http://php.net first  #PHPConfessions

I’m always afraid I’ll be seated with the Perl people at programmer gatherings  #PHPConfessions

I like PHP because I like always having the option to blame my tools #PHPConfessions

Sometimes I go to github just to browse python repos #PHPConfessions

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